By entering your email, you agree to receive marketing emails from Shopify. Many store owners overlook this page, but it can be an effective sales tool if approached in two ways: Frequently Asked Questions (FAQ). Adjust your tax and shipping settings. Install SSL certificate. With any store, you have to take into consideration that no matter what, you will … Get access to our free, checklist on search engine optimization. Learn more: Shopify offers free tools to help you sell and grow your retail business. In the 1930s, when Boeing crashed its B-17 during an early test run, the company instituted a flight checklist to ensure the safety of its pilots. Your best bet is to consult with an accountant familiar with taxes in your area. Get this organized before you launch so that you avoid any potential hiccups moving forward. Many shoppers are interested in a business’ mission and purpose and if the business shares any of their values. And when Sarah’s Treats & Treasures opened a sales channel on Amazon, it quickly gained traction on the platform. Save it, print it and keep it handy. You’ll want to check that your tax settings and shipping rates are appropriate for the product(s) you’re selling. They are efficient, to the point, and easy to use even in the most difficult situations. After you've picked a plan and tested your online store, you're ready for people to see it. Hire experts with proven Shopify-specific skills. Also, you need to set up your domain to make sure that your customers can find your store online. For example, do you want to sell your products both online and in person? Ultimate Pre-launch Checklist for Shopify Stores - Click to download. If you need any kind of expert help to set up your Shopify store, we are here to help you out. Thanks to that checklist, Boeing pilots flew 18 of the bombers for a combined 1.8 million hours without incident, proving the plane’s worthiness to the U.S. Army. Adding a custom domain to your site gives you brand recognition and makes it … Before you stock your Shopify store with products, you need to enter some information about yourself and your store. Remember that contact page we recommended you set up? the 320 sales on Etsy were US and international sales and the most sales to an individual state were 36 (far from the 200 sale requirement). Take a methodical approach to your launch, ease your mind, and stay organized with this handy Shopify store launch checklist. Almost there: please enter your email below to gain instant access. Visit www.shopify.com/tools. When ORO LOS ANGELES launched Shopping on Instagram, it lifted month-over-month revenue by 29.3%—an increase directly attributable to the platform. Contact page. In Shopify’s research on what wins buyer and customer trust, we found that shoppers to a brand new store are looking for answers on whether the store is an upstanding business and if it treats its customers fairly. You can even use a combination of tools to analyze your business, but we recommend you get used to tracking these basic ecommerce metrics first. Before you launch your online store, place some test orders to see how the checkout process works. Learn more: A seamless checkout process, Shop Pay checkouts convert at a 1.91x times higher than regular checkouts. It’s time to create a checklist. A 2017 survey by the Harvard Business Review found that just 7% of consumers shop online only. This is our checklist of most important things to get your store launch ready – and remember that the 14 days is a hard deadline so take it seriously. Depending on where your business and customers are located, you might need to add sales tax. Have you created a marketing plan to promote your store? The Essential Shopify Store Launch Checklist, pilots flew 18 of the bombers for a combined 1.8 million hours without incident, Thoroughly review your checkout experience and payment gateway settings, Shopify’s research on what wins buyer and customer trust, Learn about the image file types supported in Shopify, How to Save Sales and Solve Customer Problems with Live Chat, Shipping rates are surfaced during checkout, Discount codes can be applied in the cart, Familiar payment methods, such as PayPal and, There is an option for order status tracking, The contact page can be easily accessed in case order editing is needed, An email notification is sent to confirm a purchase, A language and currency switcher and a shipping policy clearly stating who pays duties and taxes are both available if offering international sales and shipping. Preparing for launch Moving from offline to online Moving a restaurant online Selling in China Selling in France Selling in Germany Selling in Japan Hiring help COVID-19 resources Migrate to Shopify Shopify admin Your account Online Store POS Sales channels Shopify checkout Products Payments Locations It’s often the first place people land and, if not, the second place they go. The Shopify Store Launch Checklist is a good place to start. Set up Shopify Email and send your first email marketing campaign, Add chat to your online store and read and respond to messages in Shopify Ping. Gauge social interest by searching hashtags related to your niche. Make sure to review this Pre-launch checklist before launching your course on Shopify! A million thoughts run through your mind. You aren’t sure you’ve completed everything necessary for a smooth launch day. It’s exciting but can quickly become overwhelming. If you need some domain name suggestions, our free tool can help you find some alternatives. It’s exciting but can quickly become overwhelming. Your About page is where shoppers go to learn more about your company, your brand, and the people behind your products. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid. Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. Once you launch your site, you’ll want to make sure people know about it. Today, there are tons of TLDs to choose from. When testing your checkout process, you’ll want to make sure: With Shopify Payments you can place a test order on your site with a live payment gateway to make sure everything works. You can also use a different top-level domain (TLD). You’ll want to check that your tax settings and shipping rates … SSL certificate is installed and activated. Even when the stakes are much lower, the pen to page approach is still a powerful way to cut through the fog and surface can’t-miss tasks. You’re finally launching your Shopify store after all the hard work you put into it. Adam Rogers is a Content Marketer at Shopify. That’s not the only place where you should have information on how customers can get in touch. Document your marketing plan so once you go live, all you have to do is follow the steps you’ve already outlined. We hate SPAM and promise to keep your email address safe. It’s a … Reply. Ease your mind and stay organized with this handy Shopify store launch checklist. Email is a powerful tool for online store owners. We'll also send you updates on new educational guides and success stories from the Shopify newsletter. When you’re starting a new business, there are so many things to consider. Close ... (2020 gross Etsy sales of ~$13,000 and 320 total sales) do I even need to worry about collecting US taxes on Shopify when I launch? Consider including a contact form so they can send you a message without ever leaving your site. Shoppers often are trying to make sure a business will be around for the long term. List a phone number, email, and retail address (if there is one). This data will give you valuable insight into your visitors and customers. The way that your store looks and the kinds of products that you're going to sell are two of the most important parts of your online store. Set up an email marketing app like Shopify Email, Seguno, or Klaviyo, and consider the following emails: Sometimes you’ll be so close to your work, you won’t notice small mistakes like spelling, grammar, or broken links. In fact, some won’t make sense for your online store at all. You can purchase a domain name from Shopify store admin, or you can add a custom domain name from third parties. Remove your online store password to give customers access to your store. On your Shopify store, there are several automated emails you’ll want to customize before launch. Step 3: Shopify Pre-Launch Checklist After creating and publishing your course, there are a few areas that require set up to ensure your launch goes smoothly. You’ll want to conduct a domain name search first to see if your business name is available. However, you don't need to choose a plan until the end of your 14-day free trial. Try Shopify free for 14 days, no credit card required. Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales. They do not try to spell out everything—a checklist cannot fly a plane. Add your chosen sales channels. You need to decide on some basic standards for your product listings and customer transactions. Post-launch checklist. 6. Shopify Email and send your first email marketing campaign. At this point in the process, there’s a lot to keep track of and it can be easy to forget a crucial aspect of launching your business, so put your mind at ease with the Launch Checklist. Pre-launch checklist? Furthermore, a study by the New England Journal of Medicine famously found that checklists help decrease complications and mistakes in medical care. Plan 's features get in touch need is an awesome and snappy brand name are the pages most. Phone number, email, and add a chat widget to make it easy for online stores products you! With taxes in your Shopify store admin, or you can flex your creative muscles to launch a new store..., but you can get in touch to reap the benefits of retailing... 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