She currently works at the Green Public Procurement in Bhutan project, advocating for a shift towards sustainable consumption and production. Once the government becomes the role model, individuals too will have access to sustainable products that they can purchase and consume. By reporting on sustainability, companies can become an integral partner in achieving sustainable development goals. Hence, compared to the traditional linear economic model, which pursues mass production and mass consumption, the CE model is essentially an ecological economy, aimed at increasing the recycling and reutilization of products and recovery of resources. Sustainable consumption targets everyone, across all sectors and all nations, from the individual to governments and multinational conglomerates. COVID-19 drove more consumer awareness and intention to lower consumption impact on natural resources. Providing information and knowledge on SCP through research and in curriculum is crucial to-, b) Help industries adopt better practices. Because solar and wind power are leading sources of electricity generation around the world, sustainable consumption of products is seen as less important. When Your Personal Data Becomes Everyone’s Property, Good, Bad, Neither: Some Reflections on Technology and Culture. In the same vein, the latest Economic Development Policy (EDP) 2016 aims to incorporate various sustainable aspects in Bhutan’s economic growth by prioritising energy efficiency, better building and product standards and local production and consumption. So, on one hand we have rich people “wanting more” and, on the other, we have poor people “needing” the essentials. Lack of enough resources to meet the need of the population etc. Sustainability is an increasingly important issue for many people, especially in the business world. By adopting SCP practices, Bhutan would actually be demonstrating GNH in action. Ironically, for a country that follows the GNH philosophy, Bhutan has not advanced much in adopting sustainable production and consumption patterns. In order to discourage fossil fuel-based transport, the government imposes a 5 percent green tax on fossil fuels and a 5 percent green tax on import of fossil fuel-based vehicles. Whether it is checking population growth or letting go of all our wants and desires (beyond the basic necessities), debating roles of economy and technology or rethinking current systems and institutions, these “big questions” are difficult to answer and even more complicated to achieve. Encouraging industries, businesses and consumers to recycle and reduce waste is equally important, as is supporting developing countries to move towards more sustainable patterns of consumption by 2030. A Step Towards Adopting SCP Practices in Bhutan. c) Educate the future generation of sustainability-oriented individuals. S ustainability and ESG are now more important than ever. Dorah Marema, President of GenderCC Women for Climate Justice 's board and one the founders of GenderCC Southern Africa blogs about some of the solutions to climate change and how consumers can play a part. For instance, human activity has pushed extinction rates of animals and plants far above the long-term average, increased levels of carbon dioxide in the atmosphere at the fastest rate in 66 million years, put so much plastic in the waterways that microplastic particles are now omnipresent, doubled the nitrogen and phosphorous in our soils in the past century with fertiliser use, and left a permanent layer of black carbon (airborne particulates from fossil fuel burning) that affects human health, visibility, ecosystems, agricultural productivity and exacerbates global warming. 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